Ubisoft and Tencent might be teaming up to figure out how to stop their stock from dropping even more.
A report from Bloomberg says that Tencent and the Guillemot family are chatting about possibly making Ubisoft a private company or maybe even having Tencent buy it out completely. These talks are still just starting out, so who knows how long it’ll take to see what happens. There’s a chance nothing will come of it, but both Tencent and the Guillemot family are considering other possibilities too.
By the end of April, Tencent had control over 9.2% of Ubisoft’s net voting rights and owned nearly half of the stake in the Guillemot Brothers’ holding company. Meanwhile, AJ Investments, a small shareholder, sent out a letter asking Ubisoft to go private and rethink its game plan.
Just recently, Ubisoft’s stock hit its lowest point since 2015, dropping 12.6% after Star Wars Outlaws didn’t sell as well as hoped. They also pushed back the release of Assassin’s Creed Shadows from November 15 to February 14, 2025, trying to improve based on what they learned from the Star Wars game. To get more players, Ubisoft is also putting its games back on Steam from the start.
Fans hope that these changes will help Ubisoft get back on track.