This week, Ubisoft faced more stock troubles when a small investor suggested the company should go private and change its strategy.
In a public letter, AJ Investments from Slovakia shared their “deep dissatisfaction” with Ubisoft’s direction and results. They pointed out recent delays in games like Rainbow Six Siege and The Division, along with a lowered revenue outlook for Q2 2024, as reasons for their concern. (According to the Wall Street Journal, AJ Investments owns less than 1% of Ubisoft’s stock.) The letter urged Ubisoft to consider going private or selling to a strategic investor.
Recently, Ubisoft’s stock has been falling due to various issues. For example, Star Wars Outlaws didn’t sell as well as expected, and XDefiant hasn’t attracted many players. The company’s next big game, Assassin’s Creed Shadows, is coming out on November 15. Fans have been waiting for this game for years. Ubisoft has stayed independent and public, unlike some other gaming companies that have been bought by bigger companies, like Activision. Even though Tencent bought a small part of Ubisoft in 2022, they don’t have any board seats.
Fans really want Ubisoft to do better.