Ubisoft Stock Hits 10-Year Low Amid Star Wars Outlaws Underperformance

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Star Wars Outlaws, the first open-world game in the series, has not met sales expectations since its release on August 27.

Ubisoft’s stock has dropped by 12.6%, reaching its lowest point since 2015. While the company didn’t set a public sales target for Outlaws, market feedback suggests it’s not a commercial hit. According to Reuters, analyst Daniel Kerven from JP Morgan mentioned that although the game received positive reviews, it still “struggled to meet sales expectations.” He revised his sales estimate down from 7.5 million to 5.5 million by March 2025, noting that Outlaws’ development cost was at least 30% higher than last year’s Assassin’s Creed Mirage.

Interestingly, Outlaws isn’t the only Ubisoft game facing issues. Interest in their free-to-play shooter XDefiant has also waned, adding to the company’s financial woes. Fans can look forward to Ubisoft’s next big release, Assassin’s Creed Shadows, coming on November 15. This game is set in feudal Japan, a setting that fans have eagerly awaited.

Sometimes, we just want our favorite games to succeed.

In GameSpot’s review, Jordan Ramée appreciated the game’s vast world and core mechanics but criticized its story and exploration. “There are so many little moments in Outlaws that I love,” he said. “However, the unexciting space combat and unrewarding syndicate-relationship tracker don’t add anything meaningful to the experience. And neither does Kay, who feels like a protagonist without a meaty narrative arc. The game has some successes when it comes to gunslinging or sneaking–both of which are aided by a superb soundtrack and incredible sound design–but Outlaws does too much of what it does poorly, and too little of what it does well.”

Sam Gordon
Sam Gordon
Gordon serves as a freelance writer for GamerInbox while also pursuing his studies in Games Design and acting as a Video Game Ambassador. He has been contributing to GamerInbox for more than 5 months.

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